Mom’s Pants in the media

Grazia highlights the regional love for Mom’s Pants and its slow fashion approach.

The article covers the brand’s collaboration with Wolf & Badger, one of the leading platforms for independent labels worldwide.

Through this partnership, Mom’s Pants reaches new audiences on key fashion markets including New York.

Journal.rs presents the Mom’s Pants summer collection as a wardrobe built around timelessness rather than fast-moving trends.

Creative director Jelena Đokić Bjeković designs pieces meant to be worn and loved for years, redefining everyday dressing in the region.

Journal.hr announces the opening of the Mom’s Pants showroom in Zagreb as a refreshing new destination for fashion lovers.

The story follows designer Jelena Đokić and her vision of tailoring, retro references and intentional, non-mass production.

Elle gives an exclusive preview of the Mom’s Pants Spring/Summer 2023 collection after the brand wins the Elle Style Award for best local brand.

In conversation with founder Jelena Đokić Bjeković, the piece explores a wardrobe for an emancipated woman balancing function and elegance.

Grazia’s “Style Crush” column features Jelena Đokić, founder of Mom’s Pants, and her signature retro aesthetic.

The interview touches on personal style, the design language of Mom’s Pants and her approach to beauty and lifestyle.

Elle.rs presents the “Renouvelé à Paris” campaign, highlighting Mom’s Pants’ minimalist DNA: clean silhouettes, neutral tones and strong tailoring.

The article talks about the “less is more” philosophy and how one well-cut coat or suit can define an entire look.

Gloria Glam presents a collection dedicated to the 80s and “mom’s wardrobe”, inspired by New York.

Highlights include a denim set, masculine grey trousers, a vegan leather trench coat and a white jumpsuit that slots easily into a modern wardrobe.

BURO tells the story of discovering Mom’s Pants through custom-made suits that look like something straight from our mothers’ wardrobes in the 80s.

The feature follows how a single tailored suit evolves into a full brand beloved across the region.

The Elle Style Awards, one of the most important fashion events in the region, brings together leading names in fashion, culture and art.

Mom’s Pants is awarded as the best local brand among winners in fifteen different categories.

Story.hr profiles Mom’s Pants as a brand that grew out of one pair of trousers and a tribute to the designer’s mother’s wardrobe.

The article focuses on Jelena Đokić, her refusal of hyper-production and her commitment to purposeful, long-lasting pieces.